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Everything about Amory Lovins totally explained

Amory Bloch Lovins (born November 13 1947 in Washington, DC) is Chairman and Chief Scientist of the Rocky Mountain Institute, a MacArthur Fellowship recipient (1993), and author and co-author of many books on renewable energy and energy efficiency.
   Lovins has worked professionally as an environmentalist and been an influential American voice for a "soft energy path" for the United States and other nations. He has advocated energy-use and energy-production concepts based on conservation, efficiency, the use of renewable sources of energy, and on generation of energy at or near the site where the energy is actually used. His works include Winning the Oil Endgame, Factor Four with Hunter Lovins and Ernst Ulrich von Weizsäcker, and Natural Capitalism with Hunter Lovins and Paul Hawken. In the 1990s, his work with the Rocky Mountain Institute included the design of an ultra-efficient automobile, the Hypercar.
   Lovins has provided expert testimony in eight countries and more than 20 US states, briefed 19 heads of state, and published 29 books and several hundred papers.

Early history and personal life

Lovins spent much of his youth in Silver Spring, Maryland and in Amherst, Massachusetts. In 1964, as a former award-winning high-school science whiz, Lovins entered Harvard University. After two years there, he transferred to Magdalen College, Oxford, England, where he studied experimental physics. He became a Junior Research Fellow in Oxford’s Merton College, where he studied for two years and earned a master of arts (M.A.). He has received many honorary degrees recognizing his work.
   In 1979 he married L. Hunter Sheldon, a lawyer, forester, and social scientist. Hunter received her undergraduate degree in sociology and political studies from Pitzer College, and her J.D. from Loyola University's School of Law. They separated in 1989 and divorced in 1999.

Work

Friends of the Earth

It was during his days in the UK that Lovin's career as a writer began. Having become a devotee of Snowdonia National Park, Lovins left academia. In 1971 he wrote about the endangered Welsh park in a book commissioned by David Brower, president of the environmental organization Friends of the Earth.
   Lovins described the "hard energy path" as involving inefficient liquid-fuel automotive transport and centralized electricity-generating facilities. He saw these as giant facilities, often burning fossil fuels (for example, coal or petroleum) or harnessing a fission reaction, that were greatly complicated by electricity wastage and loss. The "soft energy path" which he wholly preferred involves efficient use of energy, diversity of energy production methods (and matched in scale and quality to end uses), and special reliance on "soft energy technologies." Soft energy technologies are those based on solar, wind, biofuels, geothermal, etc. For Lovins, large-scale electricity production facilities had an important place, but it was a place that they were already filling; in general, more wouldn't be needed. One of his main concerns, was the danger of committing to nuclear energy to meet a society's energy needs. to provide an example to Detroit), electricity, water, semiconductor, and real estate.
   Lovins has briefed 19 heads of state, provided expert testimony in eight countries and more than 20 states, and published 29 books and several hundred papers. His clients have included Accenture, Allstate, AMD, Anglo American, Anheuser-Busch, Bank of America, Baxter, Borg-Warner, BP, Bulmer, Carrier, Chevron, CIBA-Geigy, CLSA, Coca-Cola, Corning, Dow, Equitable, GM, Hewlett-Packard, Interface, Invensys, Lockheed Martin, Mitsubishi, Monsanto, Motorola, Norsk Hydro, Prudential, Rio Tinto, Royal Ahold, Royal Dutch/Shell, Shearson Lehman Amex, STMicroelectronics, Sun Oil, Texas Instruments, UBS, Wal-Mart, Westinghouse, Xerox, major real-estate developers, and over 100 utilities. Public-sector clients have included the OECD, UN, Resources for the Future, the Australian, Canadian, Dutch, German, and Italian governments, 13 US states, Congress, and the U.S. Energy and Defense Departments.
  • "Phasing out nuclear power should make our electricity cost not more but less."
  • "What we thought of as isolated pathologies, scarcities of work or hope or security or satisfaction, are not isolated at all, in fact they're intimately related, they're all caused by the same thing, namely the interlocking waste of resources, of money, and of people."
  • "I don't do problems, I do solutions," while being interviewed by Elizabeth Kolbert for a New Yorker article.
  • "Energy efficiency isn't just a free lunch, it's a lunch you're paid to eat."
  • "...new nuclear plants are simply unfinanceable in the private capital market, and the technology will continue to die of an incurable attack of market forces—all the faster in competitive markets. This is true not just in the U.S., where the last order was in 1978 and all orders since 1973 were cancelled, but globally."

    Publications

    Books authored or co-authored by Amory Lovins:
  • Winning the Oil Endgame: Innovation for Profit, Jobs and Security (2005) ISBN 1-84407-194-4 (Available Online in PDF)
  • The Natural Advantage Of Nations: Business Opportunities, Innovation And Governance in the 21st Century (2004) ISBN 1-84407-121-9
  • Small Is Profitable: The Hidden Economic Benefits of Making Electrical Resources the Right Size (2003) ISBN 1-881071-07-3
  • Natural Capitalism: Creating the Next Industrial Revolution (2000) ISBN 1-85383-763-6
  • Energy Unbound: A Fable for America's Future (1986) ISBN 0-87156-820-9
  • Brittle Power: Energy Strategy for National Security (1982 re-released in 2001) ISBN 0-931790-28-X (Available Online in PDF)
  • Soft Energy Paths: Towards a Durable Peace (1977) ISBN 0-06-090653-7
  • Harvard Business Review on Business and the Environment
  • Factor Four: Doubling Wealth - Halving Resource Use: A Report to the Club of Rome
  • A Road Map for Natural Capitalism
  • World Energy Strategies: Facts, Issues, and Options
  • Non-Nuclear Futures: The Case for an Ethical Energy Strategy
  • Energy/War: Breaking the Nuclear Link
  • The Energy Controversy: Soft Path Questions and Answers
  • The First Nuclear World War: A Strategy for Preventing Nuclear Wars and the Spread of Nuclear Weapons
  • Nuclear power: Technical Bases for Ethical Concern
  • Least-Cost Energy: Solving the C02 Problem
  • Openpit MiningFurther Information

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